Trestle Hospitality Concepts expands strategic growth, marketing, and sales capabilities by adding a seasoned, mission‑driven industry leader focused on resident‑centered experiences.

Fort Worth, TX: Trestle Hospitality Concepts, a leading provider of senior living hospitality solutions, is pleased to announce the addition of Kelsey Wilkinson as Sales & Marketing Director. Wilkinson joins Trestle in a contract capacity, supporting business development, marketing, and sales, with a focus on helping senior living operators elevate hospitality while driving revenue growth.

Wilkinson brings a strong background in senior living technology, sales, and marketing, most recently serving in progressive roles at FullCount, a senior living–focused point-of-sale and technology solutions provider. During her tenure there, she advanced from Support and Implementation Specialist into marketing leadership and, ultimately, Account Executive, giving her a unique perspective that spans product implementation, customer support, and revenue generation.

“I am excited to welcome Kelsey to the Trestle Hospitality team,” said Aaron Fish, CEO of Trestle Hospitality Concepts. “She has a genuine heart for senior living and a deep appreciation for the role hospitality plays in creating communities where residents can thrive. Her experience in technology, marketing, and sales, combined with her empathy and authenticity, aligns perfectly with our mission to deliver elevated experiences for our clients and the industry as a whole.”

In her role with Trestle, Wilkinson will support strategic growth initiatives for the firm while also collaborating with like‑minded organizations across the senior living space. Her work will include expanding Trestle’s brand presence, cultivating partnerships, and helping operators implement solutions that enhance both resident experience and financial performance.

Wilkinson shared that this new chapter represents both a professional and personal inflection point, allowing her to stay closely connected to senior living while channeling her passion for hospitality‑driven experiences. She remains dedicated to helping operators build meaningful, resident‑centered communities and is eager to connect with organizations seeking to reimagine how hospitality shows up in their senior living environments.

To connect with Kelsey and learn more about Trestle's services, you can email her at kelsey@trestlehc.com or schedule a virtual call here: Meet with Kelsey

About Trestle Hospitality Concepts: Trestle Hospitality Concepts is a boutique hospitality consulting firm focused on the senior living and active adult living industry. We are dedicated to creating lasting experiences for the residents and guests our clients serve by understanding the impact of every aspect of the customer interaction. We support our clients with our #HospitalityWithAPurpose approach to programming, operations, training, and design. With now over 50 years of experience in all aspects of the senior living & hospitality industries, come see why you should have us SETTING YOUR TABLE FOR SUCCESS.

For more information about Trestle Hospitality Concepts and its commitment to elevating senior living experiences, please visit www.trestlehospitalityconcepts.com